SELLING BEYOND BORDERS
Language Translation & International Marketing Strategies
As my plans for spending two months of the Summer 2017 in my native Germany, my loved France, my married into Italy and my personal study Switzerland, I am starting to get nervous about my language skills. There are no worries with German as I use it on a daily basis...
Translation and Interpretation are often used interchangeable but they are not synonyms. A translation is a rendering of the meaning of a source language into a target language text versus interpretation is the facilitation of an oral or sign language communication...
“Taxi drivers should learn the basics of one or two other languages in order to be able to communicate with foreign tourists.” Earlier this year, I had shared a link on Facebook to an article about a speech at a Taxi Association division meeting. It said further “Taxi...
Last evening, my neighbor knocked at the door and gave me the menu from the Indian restaurant where they went for dinner. "Food is so good there, they barely speak English…", and saying this, she looked meaningful – and I understood, this meant "very authentic...
"Internationalization and branding of a tourism city" was the theme of the International Tourism City Forum 2010 which was held in Sofitel Hangzhou, China. 18 countries from around the world where represented at this forum. This conference was sponsored by the...
Translations on Purpose
is a language translation and small business consulting company that is dedicated to supporting businesses in reaching international markets, making their products and services available in a different language and growing a foreign language customer base.
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