Trends form their way into our lives and can influence, change, inspire, frustrate, or amuse us. It is definitely not necessary to chase after each trend, I prefer to observe the pattern in general and get more insights from what guides those patterns. However, in business, I don’t ignore the Zeitgeist (lit. translation: the spirit of the time) but I like to add my spin to it, and I relate them to my customers who plan to or already do business in English and German.

In the report you can read about 5 trends this year and what they mean for translating your website, app, marketing material, email campaigns, etc., followed by how we integrate them at Translations on Purpose to support clients now – because customer experience is still the number one for us business professionals, right!?