My 3 Top Tips for expanding into German Market
Your are ready to bring your mission, your product or service to German markets and front center to a German speaking audience and customers? You were gathering information all over the internet and you came across this article? Great! Take my 3 cents, a.k.a. 3 tips for expanding into German...
21 Ways to Get Known, Liked and Trusted Internationally
Most business owners and marketing and sales executives don’t listen to their customers or communicate with them – unless those customers speak some English. Many proudly announce themselves as a global company but when it comes to language translation and providing information in the foreign...
“Customers buy experiences, not products.” – Is that also true for Germans?
We all heard the saying "Customers buy experiences, not products." And what seems so obvious when everybody around you speaks the language you are reading right now, is not so obvious for the over 90 % of internet users whose first language is not English. After the visual first impression, the...
6 Steps to finding the most profitable foreign market for your business
You are already welcoming visitors, guests, and customers regularly on your website, your e-store, your hotel or restaurant, your brick & mortar business – and you see the potentials of getting a firm and foreseeable share of that foreign market business, more consistently. You are considering...
Seasonal Greetings for your International Customers
Imagine, you spend a wonderful vacation in a far away city, ate in a nice restaurant, had an adventurous time with a rented bike, took an RV to cross the country, you bought a special souvenir in a store, or took a guided tour or learned cooking overseas ... and then, in the mail, you receive a...
Tree Lighting with an Attitude
Christmas tree lighting in the US is done in almost every town and city in the US and most Europe around the first Advent. Adding Lights (also known as Fairy lights) to a needle tree goes back to the 18th century Germany where Christmas trees were decorated in upper-class homes with candles which...
12 Culture Nuggets for Business Travel in Italy
Being in Italy, exactly in Catona, Calabria, for the first time, gives me a good reason to write about specifics of the south Italian everyday life and hints of thoughts for fellow travelers with formal reasons, such as business. I am in good company with my Italian-born...
Supercharge marketing and draw German visitors your way
My recent project was the translation of a flyer for a local tourist bureau. It was an abstract of the county with essential info "on a glance" for individual travelers and groups, for travel agencies and business travelers. What was so special about? By itself or on top of other international...
Be aware of foreign market public holidays and school breaks
Currently, I am planning our trip to Europe this summer. We will be traveling to Germany, France, Italy, Austria and Czech Republic to visit family, doing some research and business. But mostly, we will be in Germany. A close ally with lots of travel planning experience is my mother in Germany....