Blog Journal
Our Journal “Heimatgrüße” is dedicated almost entirely to shine a light on the aspects of expanding your business to the German markets, communicating authentically with your Gerrman language audience, getting more German-speaking customers and increasing global impact.
21 Ways to Get Known, Liked and Trusted Internationally
Most business owners and marketing and sales executives don’t listen to their customers or communicate with them – unless those customers speak some English. Many proudly announce themselves as a global company but when it comes to language translation and providing...
“Customers buy experiences, not products.” – Is that also true for Germans?
We all heard the saying "Customers buy experiences, not products." And what seems so obvious when everybody around you speaks the language you are reading right now, is not so obvious for the over 90 % of internet users whose first language is not English. After the...
6 Steps to finding the most profitable foreign market for your business
You are already welcoming visitors, guests, and customers regularly on your website, your e-store, your hotel or restaurant, your brick & mortar business – and you see the potentials of getting a firm and foreseeable share of that foreign market business, more...
Seasonal Greetings for your International Customers
Imagine, you spend a wonderful vacation in a far away city, ate in a nice restaurant, had an adventurous time with a rented bike, took an RV to cross the country, you bought a special souvenir in a store, or took a guided tour or learned cooking overseas ... and then,...
Tree Lighting with an Attitude
Christmas tree lighting in the US is done in almost every town and city in the US and most Europe around the first Advent. Adding Lights (also known as Fairy lights) to a needle tree goes back to the 18th century Germany where Christmas trees were decorated in...
12 Culture Nuggets for Business Travel in Italy
Being in Italy, exactly in Catona, Calabria, for the first time, gives me a good reason to write about specifics of the south Italian everyday life and hints of thoughts for fellow travelers with formal reasons, such as business. I am in good...
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