Blog & “Overseas Chronicles”
dedicated almost entirely to shine a light on the various facets of growing your business beyond language borders
Nadia S. Krauss: Pioneering the Path to Soul Health
In the 1980th, imagine, could you or your parents have started a conversation around health and energy levels, reclaiming your body, getting your power back, or being on a self-journey to find your soul purpose? You would have received a blank stare or a disdainful...
Supercharge marketing and draw German visitors your way
My recent project was the translation of a flyer for a local tourist bureau. It was an abstract of the county with essential info "on a glance" for individual travelers and groups, for travel agencies and business travelers. What was so special about? By itself or on...
21 Ways to Get Known, Liked and Trusted Internationally
Most business owners and marketing and sales executives don’t listen to their customers or communicate with them – unless those customers speak some English. Many proudly announce themselves as a global company but when it comes to language translation and providing...
6 Steps to finding the most profitable foreign market for your business
You are already welcoming visitors, guests, and customers regularly on your website, your e-store, your hotel or restaurant, your brick & mortar business – and you see the potentials of getting a firm and foreseeable share of that foreign market business, more...
Just call me at this time, my time.
"So I message a millennial blogger I am working with. I ask her what her Skype is so we can chat and which time zone she is in. She says,'Hey I am in Cali, I have never heard of Tel Aviv and no idea where it is, so just call me at this time, my time.' " (Facebook post...
Seasonal Greetings for your International Customers
Imagine, you spend a wonderful vacation in a far away city, ate in a nice restaurant, had an adventurous time with a rented bike, took an RV to cross the country, you bought a special souvenir in a store, or took a guided tour or learned cooking overseas ... and then,...