My 3 Top Tips for expanding into German Market

My 3 Top Tips for expanding into German Market

  Your are ready to bring your mission, your product or service to German markets and front center to a German speaking audience and customers? You were gathering information all over the internet and you came across this article? Great! Take my 3 cents, a.k.a. 3 tips for expanding into German...

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21 Ways to Get Known, Liked and Trusted Internationally

21 Ways to Get Known, Liked and Trusted Internationally

Most business owners and marketing and sales executives don’t listen to their customers or communicate with them – unless those customers speak some English. Many proudly announce themselves as a global company but when it comes to language translation and providing information in the foreign...

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Seasonal Greetings for your International Customers

Seasonal Greetings for your International Customers

Imagine, you spend a wonderful vacation in a far away city, ate in a nice restaurant, had an adventurous time with a rented bike, took an RV to cross the country, you bought a special souvenir in a store, or took a guided tour or learned cooking overseas ... and then, in the mail, you receive a...

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Tree Lighting with an Attitude

Tree Lighting with an Attitude

Christmas tree lighting in the US is done in almost every town and city in the US and most Europe around the first Advent. Adding Lights (also known as Fairy lights) to a needle tree goes back to the 18th century Germany where Christmas trees were decorated in upper-class homes with candles which...

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12 Culture Nuggets for Business Travel in Italy

12 Culture Nuggets for Business Travel in Italy

Being in Italy, exactly in Catona, Calabria, for the first time, gives me a good reason to write about specifics of the south Italian everyday life and hints of thoughts for fellow travelers with formal reasons, such as business. I am in good company with my Italian-born...

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Supercharge marketing and draw German visitors your way

My recent project was the translation of a flyer for a local tourist bureau. It was an abstract of the county with essential info "on a glance" for individual travelers and groups, for travel agencies and business travelers. What was so special about? By itself or on top of other international...

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Be aware of foreign market public holidays and school breaks

Currently, I am planning our trip to Europe this summer. We will be traveling to Germany, France, Italy, Austria and Czech Republic to visit family, doing some research and business. But mostly, we will be in Germany. A close ally with lots of travel planning experience is my mother in Germany....

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