Blog & “Overseas Chronicles”
dedicated almost entirely to shine a light on the various facets of growing your business beyond language borders
#12DaysThankfulness: Day 3 – Build trust with a bilingual checkout
#12DaysThankfulness: Day 3 When my German parents are visiting us here in the US, my mother’s standard reply when someone talks to her is “I don’t speak English.” Yet her being open with a smile somewhat guides her through situations.She is adapted to the internet,...
#12DaysThankfulness: Day 2 – Engage with an Advents Calendar
#12DaysThankfulness: Day 2 The Advent calendar was first used by German Lutherans in the 19th century. It was mainly used for counting the days in December in anticipation of Christmas. It is now used in Germany mainly by Children but traditions brought forward many...
#12DaysThankfulness: Day 1 – Create the Traditions you want to own
#12DaysThankfulness: Day 1 In the US state Washington is that smaller town called Leavenworth with a really interesting history. After the re-routing of the railroad and the closing of hub industries, the town lived on the brink of extinction, young people left for...
Nadia S. Krauss: Pioneering the Path to Soul Health
In the 1980th, imagine, could you or your parents have started a conversation around health and energy levels, reclaiming your body, getting your power back, or being on a self-journey to find your soul purpose? You would have received a blank stare or a disdainful...
Supercharge marketing and draw German visitors your way
My recent project was the translation of a flyer for a local tourist bureau. It was an abstract of the county with essential info "on a glance" for individual travelers and groups, for travel agencies and business travelers. What was so special about? By itself or on...
21 Ways to Get Known, Liked and Trusted Internationally
Most business owners and marketing and sales executives don’t listen to their customers or communicate with them – unless those customers speak some English. Many proudly announce themselves as a global company but when it comes to language translation and providing...