Blog Journal

Our Journal “Heimatgrüße” is dedicated almost entirely to shine a light on the aspects of expanding your business to the German markets, communicating authentically with your Gerrman language audience, getting more German-speaking customers and increasing global impact.

21 Ways to Get Known, Liked and Trusted Internationally

21 Ways to Get Known, Liked and Trusted Internationally

Most business owners and marketing and sales executives don’t listen to their customers or communicate with them – unless those customers speak some English. Many proudly announce themselves as a global company but when it comes to language translation and providing...

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Seasonal Greetings for your International Customers

Seasonal Greetings for your International Customers

Imagine, you spend a wonderful vacation in a far away city, ate in a nice restaurant, had an adventurous time with a rented bike, took an RV to cross the country, you bought a special souvenir in a store, or took a guided tour or learned cooking overseas ... and then,...

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Tree Lighting with an Attitude

Tree Lighting with an Attitude

Christmas tree lighting in the US is done in almost every town and city in the US and most Europe around the first Advent. Adding Lights (also known as Fairy lights) to a needle tree goes back to the 18th century Germany where Christmas trees were decorated in...

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12 Culture Nuggets for Business Travel in Italy

12 Culture Nuggets for Business Travel in Italy

Being in Italy, exactly in Catona, Calabria, for the first time, gives me a good reason to write about specifics of the south Italian everyday life and hints of thoughts for fellow travelers with formal reasons, such as business. I am in good...

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