Seasonal Greetings for your International Customers
Imagine, you spend a wonderful vacation in a far away city, ate in a nice restaurant, had an adventurous time with a rented bike, took an RV to cross the country, you bought a special souvenir in a store, or took a guided tour or learned cooking overseas ... and then, in the mail, you receive a...
Tree Lighting with an Attitude
Christmas tree lighting in the US is done in almost every town and city in the US and most Europe around the first Advent. Adding Lights (also known as Fairy lights) to a needle tree goes back to the 18th century Germany where Christmas trees were decorated in upper-class homes with candles which...
12 Culture Nuggets for Business Travel in Italy
Being in Italy, exactly in Catona, Calabria, for the first time, gives me a good reason to write about specifics of the south Italian everyday life and hints of thoughts for fellow travelers with formal reasons, such as business. I am in good company with my Italian-born...
Recap your stats for designated actions
It's the beginning of the year and, although you are in momentum and swing of following your international business strategy, it's a good idea to review your website, marketing, and sales statistics and see if your strategy needs adjustment. Yes, it is most likely part of your processes anyway,...
Join in on refreshing or learning that foreign language
As my plans for spending two months of the Summer 2017 in my native Germany, my loved France, my married into Italy and my personal study Switzerland, I am starting to get nervous about my language skills. There are no worries with German as I use it on a daily basis with my work, associates and...
Q&A: What is the difference between Translation & Interpretation anyway?
Translation and Interpretation are often used interchangeable but they are not synonyms. A translation is a rendering of the meaning of a source language into a target language text versus interpretation is the facilitation of an oral or sign language communication between people of different...
Learn another language and help boost the tourism industry
“Taxi drivers should learn the basics of one or two other languages in order to be able to communicate with foreign tourists.” Earlier this year, I had shared a link on Facebook to an article about a speech at a Taxi Association division meeting. It said further “Taxi drivers are among the...
“I’m Glad the Menu is in English.”
Last evening, my neighbor knocked at the door and gave me the menu from the Indian restaurant where they went for dinner. "Food is so good there, they barely speak English…", and saying this, she looked meaningful – and I understood, this meant "very authentic delicious food". The menu showed a...
Branding a City for International Tourism?
"Internationalization and branding of a tourism city" was the theme of the International Tourism City Forum 2010 which was held in Sofitel Hangzhou, China. 18 countries from around the world where represented at this forum. This conference was sponsored by the International Tourism Marketing...