5 trends in 2024 & their impact when expanding your business to Germany
Trends form their way into our lives and can influence, change, inspire, frustrate, or amuse us. It is definitely not necessary to chase after each trend, I prefer to observe the pattern in general and get more insights from what guides those patterns. However, in business, I don’t ignore the...
Nadia S. Krauss: Pioneering the Path to Soul Health
In the 1980th, imagine, could you or your parents have started a conversation around health and energy levels, reclaiming your body, getting your power back, or being on a self-journey to find your soul purpose? You would have received a blank stare or a disdainful smile, or rolling eyes......
Supercharge marketing and draw German visitors your way
My recent project was the translation of a flyer for a local tourist bureau. It was an abstract of the county with essential info "on a glance" for individual travelers and groups, for travel agencies and business travelers. What was so special about? By itself or on top of other international...
21 Ways to Get Known, Liked and Trusted Internationally
Most business owners and marketing and sales executives don’t listen to their customers or communicate with them – unless those customers speak some English. Many proudly announce themselves as a global company but when it comes to language translation and providing information in the foreign...
6 Steps to finding the most profitable foreign market for your business
You are already welcoming visitors, guests, and customers regularly on your website, your e-store, your hotel or restaurant, your brick & mortar business – and you see the potentials of getting a firm and foreseeable share of that foreign market business, more consistently. You are considering...
Bilingual Calendar Shenanigans
Currently, I am planning our trip to Europe this summer. We will be traveling to Germany, France, Italy, Austria and Czech Republic to visit family, doing some research and business. But mostly, we will be in Germany. A close ally with lots of travel planning experience is my mother in Germany....
Just call me at this time, my time.
"So I message a millennial blogger I am working with. I ask her what her Skype is so we can chat and which time zone she is in. She says,'Hey I am in Cali, I have never heard of Tel Aviv and no idea where it is, so just call me at this time, my time.' " (Facebook post by Keren Brown) With guests,...
Q&A: What is the difference between Translation & Interpretation anyway?
Translation and Interpretation are often used interchangeable but they are not synonyms. A translation is a rendering of the meaning of a source language into a target language text versus interpretation is the facilitation of an oral or sign language communication between people of different...
Learn another language and help boost the tourism industry
“Taxi drivers should learn the basics of one or two other languages in order to be able to communicate with foreign tourists.” Earlier this year, I had shared a link on Facebook to an article about a speech at a Taxi Association division meeting. It said further “Taxi drivers are among the...