Blog “Bilingual Impulse”

dedicated almost entirely to shine a light on the various facets of having a business in two languages, on how to get started, structure & maintain a business in English and German

Just call me at this time, my time.

"So I message a millennial blogger I am working with. I ask her what her Skype is so we can chat and which time zone she is in. She says,'Hey I am in Cali, I have never heard of Tel Aviv and no idea where it is, so just call me at this time, my time.' " (Facebook post...

“I’m Glad the Menu is in English.”

Last evening, my neighbor knocked at the door and gave me the menu from the Indian restaurant where they went for dinner. "Food is so good there, they barely speak English…", and saying this, she looked meaningful – and I understood, this meant "very authentic...

Branding a City for International Tourism?

"Internationalization and branding of a tourism city" was the theme of the International Tourism City Forum 2010 which was held in Sofitel Hangzhou, China. 18 countries from around the world where represented at this forum. This conference was sponsored by the...

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