We all heard the saying “Customers buy experiences, not products.” And what seems so obvious when everybody around you speaks the language you are reading right now, is not so obvious for the over 90 % of internet users whose first language is not English. After the visual first impression, the second impression is the words you are reading on a website. Then, the focus is directed toward your product or service. With bridging some cultural customs and language gaps you can stand out in a busy marketplace.

Observing

During the first quarter of this year, we were consumed by new wonderful clients launching their products and services in Germany. Working frantically on translating and localizing their website, email campaigns, optimizing content for search engines, reviewing video documentation and subtitles – all the while understanding the deep impact their powerful messages would have on people and the trust they put in us with translating their messages into German…

Reflecting

Reflecting on the work in the evenings, I made notes on what worked well during the day’s activities and what less, on observations with clients and thoughts on their customers and solutions – massive realizations that usually flow through me, especially when I am very involved in activities.
All that gave rise to the idea of creating a new email series that would focus on essential areas of a website or online presence that – due to cultural reasons or basic human reactions when consuming information in order to know or buy – are key for nurturing an audience… and when optimizing those ‘sweet spots’, they can increase sales.

Hypothesizing

However, that is a hypothesis. A hypothesis that I would like to test with business owners that currently already sell products or service in Germany (or other countries), or that would like to carve out their market share in a foreign country.
How can I test that? After all, it’s America and ‘time is money’ and usually scarce…

Testing together

Well, I thought, I could create something that even when the hypothesis is incorrect, would not be a loss but still a win.
So, we would spend some quality time together, we would both or all gain more knowledge on a topic of mutual interest and if the hypothesis is correct, increase sales and profit of our businesses – each individual one.

That sounded pretty good to me.

Therefore, I invite you to join in!

I created my new series in the form of a challenge! Why? First, I like challenges, especially those together with others. The energy of a challenge is one that accelerates efforts. There is a goal to reach, in the near future.
Let’s do that.

If it resonates with you and your current business, I invite you to sign up for the challenge and receive 10 emails over a period of 2 weeks (no emails on weekends). The content will be short and actionable. You can share your results and thoughts with me, of course, ask me questions and receive answers.
Every week, I will have a live Q&A session that you might join or watch as a replay on my Facebook page.
So let’s get started: