21 Ways to Get Known, Liked and Trusted Internationally

21 Ways to Get Known, Liked and Trusted Internationally

Most business owners and marketing and sales executives don’t listen to their customers or communicate with them – unless those customers speak some English.

Many proudly announce themselves as a global company but when it comes to language translation and providing information in the foreign audiences’ native language, the answers I receive are less inclusive.

Did you know that over 50% of internet users at a research study said they would not buy a product online if the information is not presented in their native language?

The world is getting smaller, calling, emailing, messaging, and traveling goes faster across the globe. Websites are born internationally and can pop up in search engines globally, right? Advertisement algorithms are so sophisticated and social media is reaching every worldly corner to post easily. With reviews and social proof everybody can find the best options. But does this global access creates enough trust in consumers to pop in their credit card info and click buy?

Today, everybody can make themselves known, liked and trusted – so important to make sales and good profits. Many companies simply ignore the importance of making their content available in their customers’ language(s) and initiating two-way-conversations.

Don’t let the language barrier scare you and let sales slip away.

Here you can find 21 ways to master the Know-Like-Trust factor to make yourself found and known and liked and trusted beyond your immediate fan circle and become a real international company – and making more sales overseas.

Stand out and become KNOWN with the following strategies:

  1. Get clear on your audience: Same as in your country, define your target audience or narrow down and focus on a group to test the waters of foreign language communication.
  2. Learn some customs and cultural significances of that target audience (such as holidays, gestures and logistic exceptions).
  3. Translate relevant content pieces for that target audience in their native language.
  4. Translate your lead magnet into the target country language to stand out with your offer. And not only that, you get email addresses in exchange and can potentially communicate directly.
  5. Interview an expert of that country, translate the questions and answers.
  6. Write a guest blog for a relevant blog in that country (translate your guest post).
  7. Not just translate keywords and SEO-alt-tags – allow some research to adopt them to your business and goals, so the right people can find you.

 

Following are ways to make yourself ‘LIKED’ beyond that ‘like’ button

  1. Respond to reviews (in the reviewer’s language) to make them feel heart.
  2. Build relationships and engage actively to nurture likeability (in their language – yes, find this translator to partner and be your voice in another language).
  3. Show your face, be visible – even with subtitles on videos, people can relate better that way.
  4. Be nice, be customer service … yes, in German, French or the language that your customers speak
  5. Listen – research – ask questions in their language.
  6. Consider traveling in a foreign country and get in person with your Likers and Fans
  7. Attend international events outside your native country

 

Trust, being TRUSTED, the secret ingredient for people to buy into your services or products

  1. Don’t disappoint or frustrate your website visitors – deliver what you promise or communicate what is in their language and what not
  2. Be consistent: even if you can’t translate your complete brand, marketing material, etc. – yet show consistency across one channel
  3. Post those foreign language testimonials
  4. Translate one or so case studies to show your expertise
  5. Don’t use Machine Translation uncontrolled
  6. Translate at least key elements such as shopping carts, show their currencies
  7. Offer guarantees and trials (translate that info)

Yes, all those ways mostly relate to and involve strategically translating your voice, your message, your copy, your brand into your customers’ native language.

Is that approach new to you? Did you think about but are not sure how and where to start? Are you not trusting Google Translate (that’s in most cases a good thing) or even not any human translator to find your voice in another language? Are the costs of translating your content too high?

Our website and blog [un]translatable is dedicated almost entirely to shine a light on the aspects of growing your business beyond borders, communicating authentically with your foreign language audience, getting more customers and making more sales.

Come back regularly or stay in touch with signing up for our weekly email.

Seasonal Greetings for your International Customers

Seasonal Greetings for your International Customers

Imagine, you spend a wonderful vacation in a far away city, ate in a nice restaurant, had an adventurous time with a rented bike, took an RV to cross the country, you bought a special souvenir in a store, or took a guided tour or learned cooking overseas … and then, in the mail, you receive a Christmas card from that other country and it wishes you Christmas in their language and in yours, it’s even personalized with your name or another special note that tells you, they mean YOU.

Imagine, you have a local ethnic community that buys your products and services, are your guests and visitors. Can you show them gratitude in a similar way?

Christmas and New Year cards are displayed during the holiday season, the time of giving, next to your other Christmas cards. How many time during that Christmas time did you think of that service, product, the people you met there, the memories? Quite often.

Take that hour or two to thank those who made your (business) day, and show gratitude in their language.

I put together for you a sheet with saying “Merry Christmas” and “Happy New Year” in many of the European languages for you to send a personalized note if you wish. Enter your email here and we will send the paper to you.

Advents Calendar for List building and so much more

Advents Calendar for List building and so much more

The Advent calendar was first used by German Lutherans in the 19th century. It was mainly used for counting the days in anticipation of Christmas. It now is used in Germany mainly by Children but traditions brought forward many versions for adults as well. Nowadays it is used around the world by many Christian denominations, and also non-religious world views.

There are paper calendars with 24 small doors to open, one for every day, with pictures behind, little sweet treats, quotes, and prayers. There are calendars created from windows on a building, where windows lit up on their designated days, communities are involved in lively calendars where you can go for stories to the house of the specific day. There are home-made calendars of endless possibilities, and today, of course, virtual calendars.

The 24 windows of the front of Hellbrunn Palace used as an Advent calendar during the town's Christmas market

The 24 windows of the front of Hellbrunn Palace used as an Advent calendar during the town’s Christmas market; Credit: Matthias Kabel

You really can get creative with your own community – local or virtual – and make the days to Christmas, to your particular holiday celebration or the days of December in general, exciting for your customers and guests. Following are Ideas three ideas

  • Each opening of a window could be daily drawings for prices from your store or lodging amenities
  • With a Christmas tree at your property or location, or the market square, little gift boxes could hang on it, one for each day to win by your customers.
  • A daily window depicting free sample presentation of your products (to taste, to hear, to see, to touch – depending the business)
  • Join forces as a business community: each store can present a day of the calendar and be designated to a holiday open house, a treat, an international holiday story time or crafting, depending on the business.
  • Provide tips and tricks and secrets for each window of the calendar
  • You could include a charity drive (donations or percentage of sales, could run weekly per charity)
  • The calendar could be turned into a contest or scavenger hunt within the community

Using these and other activities can help you grow your email list and audience at the same time.

There is no end to possibilities in using the international language of the Christmas season.

Tree Lighting with an Attitude

Tree Lighting with an Attitude

Christmas tree lighting in the US is done in almost every town and city in the US and most Europe around the first Advent. Adding Lights (also known as Fairy lights) to a needle tree goes back to the 18th century Germany where Christmas trees were decorated in upper-class homes with candles which symbolizes Christ being the light of the world. Displaying the trees publicly became popular in the early 20th century, candles were exchanged for electrical lighting.

Adding a tree to your business property and creating a lightning ceremony can become a wonderful annual tradition to your customers, visitors, and people who work for you. There is a gentle touch, a warm light that can bring all people coming in contact with it into a holiday mood of your considerate creation, leading up to Christmas Eve and Day with Christ-in-mass’ or Christ-consciousness.

Be aware of foreign market public holidays and school breaks

Int'l Sales Tip of the DayCurrently, I am planning our trip to Europe this summer. We will be traveling to Germany, France, Italy, Austria and Czech Republic to visit family, doing some research and business.
But mostly, we will be in Germany. A close ally with lots of travel planning experience is my mother in Germany. The first thing she told me was to check the German holidays and school break schedule as those days and weeks would influence prices, possible reservation needed for popular destinations, transportation, and crowdedness in trains, planes and on the Autobahn. And that schedule is not uniform in all Germany. German public holidays, except for the German Unity Day, are determined by the federal states (“Bundesländer”), however, school holiday breaks may vary from region to region.

 

Following are very handy websites for getting informed about those dates.

 

In English:

 

And in German:

 

You also should take those days well in consideration when doing business in Germany. Yes, for traveling to Germany but also for planning on
  • launching a new product or service,
  • having an email campaign where you like to engage Germans in Germany, or
  • holding international meetings – online or offline on site –
to name just a few other occasions.