Christmas tree lighting in the US is done in almost every town and city in the US and most Europe around the first Advent. Adding Lights (also known as Fairy lights) to a needle tree goes back to the 18th century Germany where Christmas trees were decorated in upper-class homes with candles which symbolizes Christ being the light of the world. Displaying the trees publicly became popular in the early 20th century, candles were exchanged for electrical lighting.
Adding a tree to your business property and creating a lightning ceremony can become a wonderful annual tradition to your customers, visitors, and people who work for you. There is a gentle touch, a warm light that can bring all people coming in contact with it into a holiday mood of your considerate creation, leading up to Christmas Eve and Day with Christ-in-mass’ or Christ-consciousness.
Currently, I am planning our trip to Europe this summer. We will be traveling to Germany, France, Italy, Austria and Czech Republic to visit family, doing some research and business.
But mostly, we will be in Germany. A close ally with lots of travel planning experience is my mother in Germany. The first thing she told me was to check the German holidays and school break schedule as those days and weeks would influence prices, possible reservation needed for popular destinations, transportation, and crowdedness in trains, planes and on the Autobahn. And that schedule is not uniform in all Germany. German public holidays, except for the German Unity Day, are determined by the federal states (“Bundesländer”), however, school holiday breaks may vary from region to region.
Following are very handy websites for getting informed about those dates.
And in German:
You also should take those days well in consideration when doing business in Germany. Yes, for traveling to Germany but also for planning on
- launching a new product or service,
- having an email campaign where you like to engage Germans in Germany, or
- holding international meetings – online or offline on site –
to name just a few other occasions.
It’s the beginning of the year and, although you are in momentum and swing of following your international business strategy, it’s a good idea to review your website, marketing, and sales statistics and see if your strategy needs adjustment. Yes, it is most likely part of your processes anyway, yet when things work well and we see some daily sales and visitors, a detailed review might get a not so close look. Following are a few questions to ask yourself:
Are the foreign visitors of my website proportional still the same or do I get visitors from a market that I haven’t considered yet?
Is my landing/sales page for my freebie, products or newsletter still performing the same or should you test some changes in content/design?
How active are the people interacting with your activities on social media, or should you create a challenge, webinar or specific info to boost activity and sign-up?
What are developments in your targeted foreign market(s)?
Are there special events you should consider attending, sponsoring, speaking at?
Being specific even in times of good progression can result in small changes that can result in big shifts. Always find 1 to 5 adjustments to your strategy to guaranty growth.
Related post on the blog:
What is the most profitable foreign market for my business?
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